Tag Archives: Marketing

Marketing 101: What is SEO?

SEO stands for ‘Search Engine Optimisation‘. Put simply, SEO refers to the process of improving your site’s organic traffic and ranking on search engines such as google. In order to perfect the art of SEO, one must persuade search engines to recommend your content to their users as the best solution to a problem. For
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How The Metaverse Will Change Advertising Forever

Last week, Facebook’s CEO Mark Zuckerberg outlined his vision for a new ‘Metaverse’. Along with being a name change for the company, Zuckerberg promises a virtual universe of sorts, where people can socialise, game, shop and, lucky for us, be advertised to.  Virtual reality worlds such as this have only ever been seen in Sci-fi
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How Important are Chatbots on your Website?

Chatbots, are they worth it? In high street stores, positive experiences with customer service increases customer satisfaction by upwards of 70%. In return, this positive customer satisfaction will increase the amount of sales, positive reviews and returning customers. With so many businesses operating online nowadays however, how can this level of customer service be maintained
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Influencer Marketing Trends 2021

Last year was a year that most businesses stumbled on roadblocks trying to find different ways to reach their audience. The new WFH lifestyle made a huge impact on businesses as they continuously tried to reach their goals. If you are thinking of incorporating influencer marketing into your brand strategy, here are a few things
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5 Digital Marketing Events In August 2021

5 Digital Marketing Events In August 2021 Keeping up to date with digital marketing strategy, digital marketing trends or simply brushing up your knowledge of online marketing is always important. In 2021, a lot of marketing conferences are still not going ahead. However, virtual webinars are ever present and often free, giving you a great
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Why High Fashion Brands Are Joining The Gaming Industry

Why High Fashion Brands Are Joining The Gaming Industry High fashion and Gaming at first glance seem to have nothing in common. Gucci, Burberry and Louis Vuitton are known to cater to an elite, usually adult audience. While gaming is often perceived as a teenage pass time, particularly for boys. Despite this, it seems as
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