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Does your website make the grade in 2022?

For any business, a website is the first impression a prospective customer or client has to your brand. It’s a window of insight into your products, reviews and even how much a customer can trust you as a reputable brand. It’s important to review your website and make sure your content is up to date
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What Elon Musk’s Twitter Could Mean For Marketers

Tesla and SpaceX founder, Elon Musk, has caused quite the stir in the online sphere this week with a surprise purchase. The magnate who has been known to send sports cars into space purchased Twitter, one of the largest social media apps, for 44 billion dollars. Musk is known to be an absolutist when it
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LinkedIn 101: How to use LinkedIn to your advantage

Last week, we outlined how to use Twitter to build your customer service presence. We included how to use Twitter for your business, how it differs from other social media platforms, and two ways to utilise the app. You can access this blog here. Today, we’ll go through the platform LinkedIn and give you a
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Twitter 101: A marketing guide for 2022

Twitter is a microblogging and social networking service on which users post ‘tweets’ and can interact with others. Founded in 2006, the app has since amassed 330 million monthly active users. The site has allowed for fast-paced news, customer service and entertainment from celebrity verified accounts. There are a number of ways to use Twitter
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What Wordle teaches us about word of mouth marketing

When we think of marketing, we don’t usually think of speaking to other people as a particularly important method. TV advertisements, Billboards and Social Media are all favoured modes of advertising and this probably won’t change any time soon due to their ability to get information out to a large number of people. However, in
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Digital Campfires – What are they?

When we think of a campfire, we usually think about a small group of people sitting around and singing songs. Digital campfires however, are slightly different. A digital campfire is a term coined by Sara Wilson, who defined them as 'micro-communities of people communicating together'. These are people who are sharing online experiences and exchanging
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All Advertising’s Amazon Services are now available in the MENA regions & all available EU regions for Sellers & Vendors!

Yesterday marked an important milestone for All Advertising as we now operate our full Amazon optimisation (ASO) & campaign management services across the MENA regions, including Egypt, Saudi Arabia, United Arab Emirates & Turkey. We have been facilitating Amazon Product Research, PDP optimisation and campaign management across EU5 (UK, DE, FR, ES & IT) for
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How will 2022 change marketing?

It is a well known fact that within the world of marketing, you must dedicate some of your time to predicting trends. In order to stay relevant, fresh and interesting to the consumer, trends are there to be followed, created and analysed. With 2022 in full swing then, it is that time of year to
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How Music Influences Customers? Successful Ads and Their Music

When you think of your favourite tv adverts through the years, what do you think of? Do you think of the catchy headlines, colours and catchphrases? Or do you think of it’s music.  Ever since the 1926 Wheaties advert, music has been an integral part to the way we advertise. However, in the time since,
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Important Dates All Marketers Should Take Advantage Of In 2022

With 2021 out of the way and the new year in full swing, it’s time to take a look at all the important holidays and dates that all marketers should be taking advantage of. Whether that’s for the purpose of writing blog posts, creating holiday themed adverts or simply writing a small social media post,
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Yearly Roundup – 2021 and Its Impact on Marketing

Ah, 2021. The year when staying inside was no longer a novelty and shopping opened up again. Of course, there was much more to the year than that as we will discover further into this blog, in fact, a lot happened this year that you’ve probably forgotten about. This year though, for the most part
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Marketing 101: What is SEO?

SEO stands for ‘Search Engine Optimisation‘. Put simply, SEO refers to the process of improving your site’s organic traffic and ranking on search engines such as google. In order to perfect the art of SEO, one must persuade search engines to recommend your content to their users as the best solution to a problem. For
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Football Shirt Friday 2021 At All Advertising

  Friday the 19th of November marks Football Shirt Friday 2021. A day where we all come together in our favourite team’s football shirts to raise money for the Bobby Moore Fund. Background on the day Bobby Moore was just 51 years old when he died. Shortly after his death in 1993, Bobby’s widow Stephanie
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What We Learned From TikTok’s Advertising Event 2021

Last week, All Advertising were lucky enough to join TikTok‘s Advertising Event in order to celebrate and learn all about their new advertising options. The event was an upbeat 90 minutes filled with DJ interludes and interesting stats. For example, did you know that 42% of people say they learn new things on TikTok and
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How The Metaverse Will Change Advertising Forever

Last week, Facebook’s CEO Mark Zuckerberg outlined his vision for a new ‘Metaverse’. Along with being a name change for the company, Zuckerberg promises a virtual universe of sorts, where people can socialise, game, shop and, lucky for us, be advertised to.  Virtual reality worlds such as this have only ever been seen in Sci-fi
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How Important are Chatbots on your Website?

Chatbots, are they worth it? In high street stores, positive experiences with customer service increases customer satisfaction by upwards of 70%. In return, this positive customer satisfaction will increase the amount of sales, positive reviews and returning customers. With so many businesses operating online nowadays however, how can this level of customer service be maintained
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How VR and AR have Changed the Advertising Game

In recent years, we’ve seen many futuristic technologies brought to life with modern science. From food delivery robots to self-driving cars and shops that don’t require checkouts. In many ways, it feels as if we are moving towards a world we’ve only seen previously on sci-fi shows. Virtual reality (VR) and Augmented reality (AR) are
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5 marketing events October 2021

Keeping up to date with marketing strategies, digital marketing trends or simply brushing up your knowledge of online marketing is always important. In the latter half of 2021, marketing events are finally starting to open up and allow both online viewers as well as an in person audience. To celebrate this, we’re giving you 5
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10 Of The Best Marketing Podcasts

In the world of Marketing, it’s important to stay ahead of the game. Keeping up with trends and understanding marketing and branding strategies are incredibly important for success. A great way to educate yourself on these topics in your free time is with podcasts. Often created by experts, all the hard work of collating information
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Deep-dive: How TikTok has impacted the Marketing industry

How TikTok Has Impacted The Marketing Industry TikTok is a bit like marmite. I’ve found that bringing up the app amongst friends usually creates one of two reactions. The first, a camp of people who maintain TikTok to be a silly app with no purpose. They have no interest in the app, nor its content and
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Influencer Marketing Trends 2021

Last year was a year that most businesses stumbled on roadblocks trying to find different ways to reach their audience. The new WFH lifestyle made a huge impact on businesses as they continuously tried to reach their goals. If you are thinking of incorporating influencer marketing into your brand strategy, here are a few things
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Samsung Galaxy Unpacked is here! Are you ready?

August 11th is finally here and that means Samsung Galaxy Unpacked is just a few hours away! Today marks the unveiling of a brand new line of inspiring Samsung Galaxy products. So, to celebrate and get you ready for this afternoon, we’ll tell you what you can expect and how to get involved! There’s been
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5 Digital Marketing Events In August 2021

5 Digital Marketing Events In August 2021 Keeping up to date with digital marketing strategy, digital marketing trends or simply brushing up your knowledge of online marketing is always important. In 2021, a lot of marketing conferences are still not going ahead. However, virtual webinars are ever present and often free, giving you a great
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Why High Fashion Brands Are Joining The Gaming Industry

Why High Fashion Brands Are Joining The Gaming Industry High fashion and Gaming at first glance seem to have nothing in common. Gucci, Burberry and Louis Vuitton are known to cater to an elite, usually adult audience. While gaming is often perceived as a teenage pass time, particularly for boys. Despite this, it seems as
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5 things all small businesses need and why

Starting a business? Here are 5 things all small businesses need and why Starting a business can be overwhelming. With so many things to consider: Brand presence, customer base, marketing, as well as the pressure to get all these things right first time. You may have an amazing product, a great business story and a
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5G and what it means for the future of marketing

5G technology and what it means for the future of marketing The rise of futuristic technology is here and it’s all because of 5G. Realistic VR, Extensive Data collection and even holograms may be possible with the existence of 5G and this will mean a plethora of new ways to utilise digital marketing. 5G vows
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Prime Day 2021: What To Expect

Prime Day 2021: What To Expect It’s official, Prime Day is set to kick off this year on Monday 21st of June to the 22nd, giving you the opportunity to get some amazing deals for 48 hours. With all this to come in just a week then, we’re rounding up everything you need to know
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World Environment Day 

To celebrate this year’s World Environment Day on Saturday the 5th of June, we’re taking a look at how companies are working to negate their carbon footprint and celebrate eco-friendly choices. We’ll look at how Samsung’s Eco packaging is being used by influencer Morfologico for a challenge to reuse television packaging, how Amazon is working
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How has 2020 changed the advertising industry?

Marketing News A year in review: How has 2020 changed the advertising industry and what can we learn? 2020 has been, in the least possible words, complicated; with every individual, family and business feeling the effects of Covid-19. Navigating a broad range of issues and rules during the year has been stressful and left many
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Christmas Jumper Day 2020

Charity Event: All Advertising Christmas Jumper Day 2020! Happy Friday from the All Advertising team! We hope everyone is enjoying Christmas Jumper Day 2020. Yesterday, our team took part in this charity event by sporting our silliest jumpers to raise money for the charity Save the Children. We also learned about the festival of lights
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Magento 2.4 Release Date & Planned Features

Magento 2.4 is set to be released at some point in 2020. It’s rumoured to include some much needed improvements

Cookie Notices Must Change

Ticked a cookie law box ages ago and forgot about it since? The ePrivacy Directive which implemented cookie law is currently undergoing a change, but the real issue is the EU GDPR. It may not be until May 2018 before it is enforced, but the law is already in place and has already tightened up
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Should brands avoid the VR bandwagon?

In the course of recent years, VR has advanced from a prototype to a stage for the media and buyers to connect with. As it develops, more news associations, advertisers, and PRs need to get required to investigate new narrating potential outcomes. Because of the immersive way of VR, brands can give individuals an amazing
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The importance a product page!

The product page is the absolute entirety of the brand, the computerized entryway to picking up clients and driving income. It should be great. Building a page that breathes life into items and emerges in a substance immersed commercial center is no simple undertaking. Be that as it may, taking care of business can have
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Being GDPR compliant

With only under a year to go until the European Union’s General Data Protection Regulation becomes effective, organizations need to survey their commitments to be GDPR agreeable. Despite the fact that associations situated outside of the European Union won’t give a hesitation to EU controls, the GDPR will influence almost every association that works together
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Google to scrap personalised Gmail advertising

Google plans to stop the disputable routine with regards to searching Gmail inboxes to serve customized advertisements in light of a legitimate concern for boosting its developing venture business. “G Suite’s Gmail [Google’s enterprise email service] is already not used as input for ads personalization, and Google has decided to follow suit later this year
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