The current Amazon buy box is something every Amazon seller has become accustomed to. The Buy Box refers to the white box on the right side of the Amazon product detail page, where customers can add items for purchase to their cart. Not all sellers are eligible to win the Buy Box. Thanks to stiff
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The importance of podcasts As a marketer, it’s important to stay up to date with strategy, trends and research. We can do this by reading articles and books, looking at data and consuming media from marketing experts. One of the best ways to stay in the loop with what marketing experts are saying is by
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What Is Affiliate Marketing? Affiliate Marketing is defined as “A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.” In simple terms, it involves a business arranging with an external source, usually some kind of influencer or website, to market their products in
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Snapchat has just started to roll out Snapchat+, a new way for customers to subscribe to the app for $3.99 per month. According to Snapchat, this subscription will “allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support.” Snapchat+ will be
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While the rest of the world is settling down from the pandemic, and with the UK getting used to normal life again, researchers are trying to find out what consumers are looking for within their ads. With the world coming out of two years of prolonged stress and high emotion, the Oracle Fusion Cloud Customer
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Facebook is one of the top social media platforms and so it’s important to get marketing right on the site. 62% of Marketers find Facebook to be the most important social media channel for their business. Yet, organic content only tends to reach about 16% of fans. This is why so many brands choose to
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How to utilise Pinterest in your Social Media Marketing campaign Pinterest seems to fly under the radar when creating a social media campaign. With Facebook, Twitter, Instagram and Tiktok reigning as the most popular sites to advertise on, It’s easy to dismiss Pinterest as a simple image site. However, this is far from the truth.
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For any business, a website is the first impression a prospective customer or client has to your brand. It’s a window of insight into your products, reviews and even how much a customer can trust you as a reputable brand. It’s important to review your website and make sure your content is up to date
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Tesla and SpaceX founder, Elon Musk, has caused quite the stir in the online sphere this week with a surprise purchase. The magnate who has been known to send sports cars into space purchased Twitter, one of the largest social media apps, for 44 billion dollars. Musk is known to be an absolutist when it
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Last week, we outlined how to use Twitter to build your customer service presence. We included how to use Twitter for your business, how it differs from other social media platforms, and two ways to utilise the app. You can access this blog here. Today, we’ll go through the platform LinkedIn and give you a
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