Category Archives: Marketing News

Amazon Buy Box Is Being Replaced with Amazon Featured Offer

The current Amazon buy box is something every Amazon seller has become accustomed to. The Buy Box refers to the white box on the right side of the Amazon product detail page, where customers can add items for purchase to their cart. Not all sellers are eligible to win the Buy Box. Thanks to stiff
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How Can Affiliate Marketing Help Your Business?

What Is Affiliate Marketing? Affiliate Marketing is defined as “A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.” In simple terms, it involves a business arranging with an external source, usually some kind of influencer or website, to market their products in
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What Is Snapchat+ And Will It Affect Marketers?

Snapchat has just started to roll out Snapchat+, a new way for customers to subscribe to the app for $3.99 per month. According to Snapchat, this subscription will “allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support.” Snapchat+ will be
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Video vs Photo: Which is best for Facebook?

Facebook is one of the top social media platforms and so it’s important to get marketing right on the site. 62% of Marketers find Facebook to be the most important social media channel for their business. Yet, organic content only tends to reach about 16% of fans. This is why so many brands choose to
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Does your website make the grade in 2022?

For any business, a website is the first impression a prospective customer or client has to your brand. It’s a window of insight into your products, reviews and even how much a customer can trust you as a reputable brand. It’s important to review your website and make sure your content is up to date
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