Category Archives: Informational

Marketing 101: What is SEO?

SEO stands for ‘Search Engine Optimisation‘. Put simply, SEO refers to the process of improving your site’s organic traffic and ranking on search engines such as google. In order to perfect the art of SEO, one must persuade search engines to recommend your content to their users as the best solution to a problem. For
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How The Metaverse Will Change Advertising Forever

Last week, Facebook’s CEO Mark Zuckerberg outlined his vision for a new ‘Metaverse’. Along with being a name change for the company, Zuckerberg promises a virtual universe of sorts, where people can socialise, game, shop and, lucky for us, be advertised to.  Virtual reality worlds such as this have only ever been seen in Sci-fi
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Influencer Marketing Trends 2021

Last year was a year that most businesses stumbled on roadblocks trying to find different ways to reach their audience. The new WFH lifestyle made a huge impact on businesses as they continuously tried to reach their goals. If you are thinking of incorporating influencer marketing into your brand strategy, here are a few things
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5 things all small businesses need and why

Starting a business? Here are 5 things all small businesses need and why Starting a business can be overwhelming. With so many things to consider: Brand presence, customer base, marketing, as well as the pressure to get all these things right first time. You may have an amazing product, a great business story and a
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Online Marketing Events in July 2021

5 Online marketing events July 2021 Keeping up to date with online marketing strategy, digital marketing trends or simply brushing up your knowledge of online marketing is always important. In 2021, a lot of marketing conferences are still not going ahead in person. However, virtual webinars are ever present and often free, giving you a
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Kickstart Your Social Media Marketing Strategy

Kickstart Your Social Media Marketing Strategy In 4 Simple Ways The rise of social media has increased massively in the marketing world with more businesses realising the potential of integrating social media marketing to get more engagement and visibility. It has become much easier to identify, find and sell to your potential target audience. Here
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