Tag Archives: Advertising

Marketing 101: What is SEO?

SEO stands for ‘Search Engine Optimisation‘. Put simply, SEO refers to the process of improving your site’s organic traffic and ranking on search engines such as google. In order to perfect the art of SEO, one must persuade search engines to recommend your content to their users as the best solution to a problem. For
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How The Metaverse Will Change Advertising Forever

Last week, Facebook’s CEO Mark Zuckerberg outlined his vision for a new ‘Metaverse’. Along with being a name change for the company, Zuckerberg promises a virtual universe of sorts, where people can socialise, game, shop and, lucky for us, be advertised to.  Virtual reality worlds such as this have only ever been seen in Sci-fi
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5 things all small businesses need and why

Starting a business? Here are 5 things all small businesses need and why Starting a business can be overwhelming. With so many things to consider: Brand presence, customer base, marketing, as well as the pressure to get all these things right first time. You may have an amazing product, a great business story and a
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How has 2020 changed the advertising industry?

Marketing News A year in review: How has 2020 changed the advertising industry and what can we learn? 2020 has been, in the least possible words, complicated; with every individual, family and business feeling the effects of Covid-19. Navigating a broad range of issues and rules during the year has been stressful and left many
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