Tracking & Reporting
Tracking and Reporting
PPC Tracking and Reporting
We ensure your campaign is grown month on month, your dedicated PPC account manager will be optimising your PPC campaign daily, we analyse your Google Analytics along side our tracking tools to ensure your budget is being used as effectively as possible.
We fully track and maintain your PPC campaign:
Keyword Level Tracking – We track all your keywords to ensure only converting ones are used.
Telephone Tracking – We track your keywords to every call and then track calls to sales/applications.
Day Part Tracking – We analyze the times of day you get sales/enquiries and target to the best times/days.
Applications/Sales – We track every sale and enquiry.
By fully tracking your PPC campaign we ensure it is optimised week on week to produce a better return on your investment.
All Advertising PPC campaigns come packed with features to ensure your campaign is effective. We fully utilize call tracking to ensure we know where every click leads to.
Call Tracking Includes:
Dynamic Call Routing – This feature allows you to route your calls according to how visitors have found your website, enabling you to direct the calls to the best team, department or person within your business.
Missed Call Email Alerts – If you are unable to answer a call for whatever reason this feature will send you an email as soon as you miss the call. This allows you to call back potential customers so you can recover lost leads and close more deals. The email will include information about the caller’s telephone number, how they found your website, which keywords they used, and other relevant information about the call.
Dynamic Call Whispers – The call whisper feature allows you to type in a short phrase that can be read out to the call handler before and/or after a call. This allows the call handler to be told more information about the caller so they can handle each call more effectively. The phrase could include anything from how the caller found your website, to the keyword they typed in. In fact you can type in any text and get any data variable in the system to be read out depending on your requirements.
Call Recording – With ResponseTap you are able to activate a call recording feature to hear what your customers are saying and how the calls are handled by your staff. The recordings are available for 30 days via your ResponseTap dashboard and can be very effective when used for internal training and monitoring purpose. If you enable this feature we will also automatically play a call recording notification message to comply with legal requirements, so you are automatically covered.
Post Call IVR – This feature enables you to collect real-time feedback from your call handlers by asking them to use their keypad to respond to a fully customisable set of menu options, which can be setup through an easy to use menu builder. Custom outcomes can be defined to help understand the quality, type and value of each call, or to capture reference numbers that support integration with internal reporting tools.