Marketing 101: What is SEO?

SEO stands for ‘Search Engine Optimisation‘. Put simply, SEO refers to the process of improving your site’s organic traffic and ranking on search engines such as google. In order to perfect the art of SEO, one must persuade search engines to recommend your content to their users as the best solution to a problem. For
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Football Shirt Friday 2021 At All Advertising

  Friday the 19th of November marks Football Shirt Friday 2021. A day where we all come together in our favourite team’s football shirts to raise money for the Bobby Moore Fund. Background on the day Bobby Moore was just 51 years old when he died. Shortly after his death in 1993, Bobby’s widow Stephanie
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What We Learned From TikTok’s Advertising Event 2021

Last week, All Advertising were lucky enough to join TikTok‘s Advertising Event in order to celebrate and learn all about their new advertising options. The event was an upbeat 90 minutes filled with DJ interludes and interesting stats. For example, did you know that 42% of people say they learn new things on TikTok and
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How The Metaverse Will Change Advertising Forever

Last week, Facebook’s CEO Mark Zuckerberg outlined his vision for a new ‘Metaverse’. Along with being a name change for the company, Zuckerberg promises a virtual universe of sorts, where people can socialise, game, shop and, lucky for us, be advertised to.  Virtual reality worlds such as this have only ever been seen in Sci-fi
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How Important are Chatbots on your Website?

Chatbots, are they worth it? In high street stores, positive experiences with customer service increases customer satisfaction by upwards of 70%. In return, this positive customer satisfaction will increase the amount of sales, positive reviews and returning customers. With so many businesses operating online nowadays however, how can this level of customer service be maintained
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How VR and AR have Changed the Advertising Game

In recent years, we’ve seen many futuristic technologies brought to life with modern science. From food delivery robots to self-driving cars and shops that don’t require checkouts. In many ways, it feels as if we are moving towards a world we’ve only seen previously on sci-fi shows. Virtual reality (VR) and Augmented reality (AR) are
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5 marketing events October 2021

Keeping up to date with marketing strategies, digital marketing trends or simply brushing up your knowledge of online marketing is always important. In the latter half of 2021, marketing events are finally starting to open up and allow both online viewers as well as an in person audience. To celebrate this, we’re giving you 5
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10 Of The Best Marketing Podcasts

In the world of Marketing, it’s important to stay ahead of the game. Keeping up with trends and understanding marketing and branding strategies are incredibly important for success. A great way to educate yourself on these topics in your free time is with podcasts. Often created by experts, all the hard work of collating information
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Deep-dive: How TikTok has impacted the Marketing industry

How TikTok Has Impacted The Marketing Industry TikTok is a bit like marmite. I’ve found that bringing up the app amongst friends usually creates one of two reactions. The first, a camp of people who maintain TikTok to be a silly app with no purpose. They have no interest in the app, nor its content and
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Influencer Marketing Trends 2021

Last year was a year that most businesses stumbled on roadblocks trying to find different ways to reach their audience. The new WFH lifestyle made a huge impact on businesses as they continuously tried to reach their goals. If you are thinking of incorporating influencer marketing into your brand strategy, here are a few things
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