Types of advertising agencies.

Ad agencies come in all sizes and include everything from one or two-person shops (which rely mostly on freelance talent to perform most functions), small to medium sized agencies such as All Advertising, large independents such as SMART, and multi-national, multi-agency conglomerates.

What is a full-service agency?

Most full-service agencies work on a combination of fee-based and commission based compensation All Advertising is no different. The fee is paid by the entity for which the marketing is being done. The commission is a payment from a media owner to the advertising agency.

Full-service, or media-neutral advertising agencies produce work for many types of media, creating integrated marketing communications, or through-the-line (TTL) advertising. The "line", in this case, is the traditional marker between the media that pay a commission to the agency and the media that do not.

Full-service agencies are also known as traditional advertising agencies,  the client has almost all their advertising or promotional needs with the same company. All Advertising provides advertising services such as strategic planning, creative development, production, media planning, media buying, and other related services such as sales promotions, direct Response, design, and branding.

Is All Advertising a Search engine agency?

Yes All Advertising run all forms of Internet advertising. Lately, pay per click companies have been classified by some as 'agencies' because they create media and implement media purchases of text based (or image based, in some instances of search marketing) ads. This relatively young industry has been slow to adopt the term 'agency', however with the creation of ads (either text or image) and media purchases, they do technically qualify as 'advertising agencies'. All Advertising's staff have been involved in search engine marketing since 1995 and are happy to see that its fit within full service advertising agencies has now become the "norm".